<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>ATIU Newsroom</title><description>Case studies, technology guides and packaging insights on glass bottle decoration and sublimation from ATIU, Verona, Italy.</description><link>https://www.atiu.it/</link><language>en</language><item><title>CULTI Milano — One Language, Every Size</title><link>https://www.atiu.it/newsroom/culti-milano-collections/</link><guid isPermaLink="true">https://www.atiu.it/newsroom/culti-milano-collections/</guid><description>Case study: the Onda and Mondrian collections for CULTI Milano, decorated by ATIU with 360° digital sublimation across five formats — one visual language across every shape and size.</description><pubDate>Tue, 08 Sep 2026 00:00:00 GMT</pubDate></item><item><title>Trudon &amp; Carrière Frères — Candles, Illustrated</title><link>https://www.atiu.it/newsroom/trudon-carriere-freres/</link><guid isPermaLink="true">https://www.atiu.it/newsroom/trudon-carriere-freres/</guid><description>Case study: two projects for the Trudon family of maisons — the Carrière Frères Museum collection and Trudon&apos;s Enchanted Night holiday 2025 — decorated by ATIU with 360° digital sublimation on spun glass.</description><pubDate>Tue, 08 Sep 2026 00:00:00 GMT</pubDate></item><item><title>Barbancourt Limited Editions — 160th Anniversary &amp; Liberté Libète</title><link>https://www.atiu.it/newsroom/barbancourt-limited-editions/</link><guid isPermaLink="true">https://www.atiu.it/newsroom/barbancourt-limited-editions/</guid><description>Case study: two limited editions for Rhum Barbancourt, designed by Maison Linea and decorated by ATIU with full-body 360° digital sublimation on a metallic primer.</description><pubDate>Fri, 04 Sep 2026 00:00:00 GMT</pubDate></item><item><title>Glass Bottle Coating vs Digital Sublimation: What Is the Difference?</title><link>https://www.atiu.it/newsroom/coating-vs-sublimation-glass-bottles/</link><guid isPermaLink="true">https://www.atiu.it/newsroom/coating-vs-sublimation-glass-bottles/</guid><description>Spray coating gives a glass bottle a uniform colour and finish. Digital sublimation fuses HD, full-colour artwork 360° into the surface. What each method does, when to specify which, and how they work together on one production line.</description><pubDate>Tue, 01 Sep 2026 00:00:00 GMT</pubDate></item><item><title>Test, don&apos;t guess.</title><link>https://www.atiu.it/newsroom/test-dont-guess-packaging/</link><guid isPermaLink="true">https://www.atiu.it/newsroom/test-dont-guess-packaging/</guid><description>Publish a rendering, let the market vote, produce the winner. Sublimation makes bottle design a free A/B test — limited editions at zero upfront cost.</description><pubDate>Wed, 29 Jul 2026 00:00:00 GMT</pubDate></item><item><title>Glass Bottle Decoration Companies in Europe: Reading the Field</title><link>https://www.atiu.it/newsroom/glass-bottle-decoration-companies-europe/</link><guid isPermaLink="true">https://www.atiu.it/newsroom/glass-bottle-decoration-companies-europe/</guid><description>Four kinds of supplier answer the same search. How to read the European glass bottle decoration field — and shortlist the right decoration company for your project.</description><pubDate>Tue, 28 Jul 2026 00:00:00 GMT</pubDate></item><item><title>PPWR is changing packaging. Decoration has a bigger role than ever.</title><link>https://www.atiu.it/newsroom/ppwr-luxury-packaging/</link><guid isPermaLink="true">https://www.atiu.it/newsroom/ppwr-luxury-packaging/</guid><description>How the EU&apos;s Packaging and Packaging Waste Regulation reshapes premium packaging — and how glass decoration helps brands meet reuse, lightweighting and recyclability requirements without losing visual impact.</description><pubDate>Thu, 23 Jul 2026 00:00:00 GMT</pubDate></item><item><title>ATIU in the Press — From a €5M Plant to Award-Winning Bottles</title><link>https://www.atiu.it/newsroom/atiu-in-the-press/</link><guid isPermaLink="true">https://www.atiu.it/newsroom/atiu-in-the-press/</guid><description>A press review of ATIU&apos;s milestones: the 2022 capital increase for the new Verona plant and the international awards that followed.</description><pubDate>Fri, 17 Jul 2026 00:00:00 GMT</pubDate></item><item><title>ATIU Voices N°01 — Nude Brand Creation</title><link>https://www.atiu.it/newsroom/atiu-voices-nude-brand-creation/</link><guid isPermaLink="true">https://www.atiu.it/newsroom/atiu-voices-nude-brand-creation/</guid><description>Five questions to Amy Dickinson, Assistant Creative Director at Nude Brand Creation: four whisky fashion editions and the brief that &apos;couldn&apos;t be done&apos;, made real with ATIU sublimation on glass.</description><pubDate>Sat, 11 Jul 2026 00:00:00 GMT</pubDate></item><item><title>The generation that shapes trends isn&apos;t always the one that drives revenue.</title><link>https://www.atiu.it/newsroom/gen-z-millennials-luxury-packaging/</link><guid isPermaLink="true">https://www.atiu.it/newsroom/gen-z-millennials-luxury-packaging/</guid><description>Gen Z shapes luxury trends. Millennials drive luxury revenue. What that split means for premium packaging in spirits and perfumery — and how to design for both generations at once.</description><pubDate>Thu, 09 Jul 2026 00:00:00 GMT</pubDate></item><item><title>The gap between ambition and the bottle.</title><link>https://www.atiu.it/newsroom/creative-packaging-partner-glass-decoration/</link><guid isPermaLink="true">https://www.atiu.it/newsroom/creative-packaging-partner-glass-decoration/</guid><description>The gap between a packaging concept and a finished bottle is where most creative ambition is lost. ATIU is the glass decoration partner built to close it.</description><pubDate>Tue, 09 Jun 2026 00:00:00 GMT</pubDate></item><item><title>Full Body Sublimation Bottle Decoration: A Supplier&apos;s View</title><link>https://www.atiu.it/newsroom/full-body-sublimation-bottle-decoration/</link><guid isPermaLink="true">https://www.atiu.it/newsroom/full-body-sublimation-bottle-decoration/</guid><description>What full body sublimation bottle decoration means in premium production. How a specialised supplier handles 360° coverage on glass, zamac and ceramic.</description><pubDate>Mon, 27 Apr 2026 00:00:00 GMT</pubDate></item><item><title>Four seconds on the duty-free shelf</title><link>https://www.atiu.it/newsroom/four-seconds-duty-free-shelf/</link><guid isPermaLink="true">https://www.atiu.it/newsroom/four-seconds-duty-free-shelf/</guid><description>How travel retail changed what a premium bottle has to do — and how to brief for it.</description><pubDate>Mon, 20 Apr 2026 00:00:00 GMT</pubDate></item><item><title>Before ATIU was ATIU — The Origin Story</title><link>https://www.atiu.it/newsroom/before-atiu-was-atiu/</link><guid isPermaLink="true">https://www.atiu.it/newsroom/before-atiu-was-atiu/</guid><description>The untold origin story of the company that reinvented glass decoration. How a banned word became a category.</description><pubDate>Wed, 15 Apr 2026 00:00:00 GMT</pubDate></item><item><title>Plymouth Gin × Ocean Conservation Trust — When the Bottle Is the Message</title><link>https://www.atiu.it/newsroom/plymouth-gin-ocean-conservation/</link><guid isPermaLink="true">https://www.atiu.it/newsroom/plymouth-gin-ocean-conservation/</guid><description>Two years of Ocean Editions decorated by ATIU. Why a bottle that funds seagrass regeneration demanded a decoration as clean as its cause — recyclable, waterborne, made by a carbon-zero company.</description><pubDate>Thu, 09 Apr 2026 00:00:00 GMT</pubDate></item><item><title>Glass Bottle Coating Explained: Types, Finishes and Limits</title><link>https://www.atiu.it/newsroom/glass-bottle-coating/</link><guid isPermaLink="true">https://www.atiu.it/newsroom/glass-bottle-coating/</guid><description>Gloss, matte, frosted or metallic: what spray coating gives a glass bottle, how durable it is, and when 360° digital sublimation does more.</description><pubDate>Tue, 07 Apr 2026 00:00:00 GMT</pubDate></item><item><title>Le Iconiche by Romano Vincenzo — Shortlisted at the Vinitaly Design Awards</title><link>https://www.atiu.it/newsroom/vinitaly-design-awards-le-iconiche-romano-vincenzo/</link><guid isPermaLink="true">https://www.atiu.it/newsroom/vinitaly-design-awards-le-iconiche-romano-vincenzo/</guid><description>ATIU is shortlisted at the Vinitaly Design Awards with Le Iconiche by Romano Vincenzo. Four collector olive oil bottles designed by Giuseppe Lombardo — Sicilian iconography hand-drawn, reproduced through digital sublimation on matte glass.</description><pubDate>Thu, 02 Apr 2026 00:00:00 GMT</pubDate></item><item><title>Vinitaly Is in Verona. So Is Our Plant.</title><link>https://www.atiu.it/newsroom/vinitaly-2026-wine-bottle-decoration-verona/</link><guid isPermaLink="true">https://www.atiu.it/newsroom/vinitaly-2026-wine-bottle-decoration-verona/</guid><description>ATIU&apos;s production facility is in Zai, Verona — minutes from Veronafiere. If you&apos;re at Vinitaly 2026, visit us. Digital sublimation for wine bottles at industrial scale.</description><pubDate>Mon, 30 Mar 2026 00:00:00 GMT</pubDate></item><item><title>How to Choose and Brief a Glass Decoration Partner</title><link>https://www.atiu.it/newsroom/choosing-glass-decoration-partner/</link><guid isPermaLink="true">https://www.atiu.it/newsroom/choosing-glass-decoration-partner/</guid><description>How to evaluate a glass decoration partner on capability, samples, scale and sustainability — and how to brief one well. A practical guide for brand teams.</description><pubDate>Fri, 27 Mar 2026 00:00:00 GMT</pubDate></item><item><title>Bvlgari Le Gemme Tygar × Refik Anadol: One Artwork Across Glass and Zamac</title><link>https://www.atiu.it/newsroom/bvlgari-refik-anadol/</link><guid isPermaLink="true">https://www.atiu.it/newsroom/bvlgari-refik-anadol/</guid><description>ATIU carried Refik Anadol&apos;s digital artwork across the Bvlgari Le Gemme Tygar flacon and cap — sublimation on a metallic soft-touch primer, with the zamac cap matched completely to the glass flacon as one continuous artwork.</description><pubDate>Tue, 24 Mar 2026 00:00:00 GMT</pubDate></item><item><title>Centonze Ice Blue: An Ancient Majolica, Reborn on Glass</title><link>https://www.atiu.it/newsroom/centonze-ice-blue/</link><guid isPermaLink="true">https://www.atiu.it/newsroom/centonze-ice-blue/</guid><description>How an ancient hand-painted majolica from Centonze&apos;s Sicilian estate was photographed and translated onto a US-compliant glass bottle through ATIU&apos;s sublimation. Pentawards 2025 Gold, Sustainability.</description><pubDate>Tue, 24 Mar 2026 00:00:00 GMT</pubDate></item><item><title>Ceramic Aesthetics on Glass Bottles: Why Brands Are Switching</title><link>https://www.atiu.it/newsroom/ceramic-aesthetics-glass-bottles/</link><guid isPermaLink="true">https://www.atiu.it/newsroom/ceramic-aesthetics-glass-bottles/</guid><description>How digital sublimation gives glass bottles a hand-painted ceramic look — and why market access, recyclability and lead times drive the switch. The Centonze story.</description><pubDate>Tue, 24 Mar 2026 00:00:00 GMT</pubDate></item><item><title>Rhum Clement Canne Bleue 2023</title><link>https://www.atiu.it/newsroom/rhum-clement-canne-bleue-2023/</link><guid isPermaLink="true">https://www.atiu.it/newsroom/rhum-clement-canne-bleue-2023/</guid><description>ATIU decorated the Rhum Clement Canne Bleue 2023 limited edition using digital sublimation — a triptych of three bottles representing sea, land and air. Design by Maison Linea.</description><pubDate>Tue, 24 Mar 2026 00:00:00 GMT</pubDate></item><item><title>Sublimation vs Screen Printing vs Sleeve vs Ink Jet on Glass</title><link>https://www.atiu.it/newsroom/sublimation-vs-screen-printing-glass/</link><guid isPermaLink="true">https://www.atiu.it/newsroom/sublimation-vs-screen-printing-glass/</guid><description>Technical comparison of glass decoration methods for perfume bottles and flacons: digital sublimation, screen printing, sleeve labelling and direct ink jet.</description><pubDate>Tue, 24 Mar 2026 00:00:00 GMT</pubDate></item><item><title>What Is Digital Sublimation on Glass?</title><link>https://www.atiu.it/newsroom/what-is-digital-sublimation-on-packaging/</link><guid isPermaLink="true">https://www.atiu.it/newsroom/what-is-digital-sublimation-on-packaging/</guid><description>Digital sublimation fuses a full-colour, 1200 dpi artwork into a primer on the glass, 360° from base to neck. How it works, what it needs, from 5,000 pieces.</description><pubDate>Tue, 24 Mar 2026 00:00:00 GMT</pubDate></item><item><title>Concept to Shelf: How Decoration Turns Glass Into a Brand</title><link>https://www.atiu.it/newsroom/concept-to-shelf-glass-bottle-design/</link><guid isPermaLink="true">https://www.atiu.it/newsroom/concept-to-shelf-glass-bottle-design/</guid><description>Glass is a commodity. Decoration is where a brand becomes unmistakably its own — from concept to shelf via sublimation on glass.</description><pubDate>Sun, 15 Feb 2026 00:00:00 GMT</pubDate></item><item><title>Bottle Decoration for Beverage Brands. What Drives Sales.</title><link>https://www.atiu.it/newsroom/packaging-redefining-beverage-industry/</link><guid isPermaLink="true">https://www.atiu.it/newsroom/packaging-redefining-beverage-industry/</guid><description>How spirits, wine, premium water and functional-drink brands use digital sublimation to turn a commodity glass bottle into shelf presence and premium price perception.</description><pubDate>Mon, 02 Feb 2026 00:00:00 GMT</pubDate></item><item><title>Olive Oil Bottle Decoration: Design and Identity</title><link>https://www.atiu.it/newsroom/olive-oil-bottle-decoration-design/</link><guid isPermaLink="true">https://www.atiu.it/newsroom/olive-oil-bottle-decoration-design/</guid><description>How premium olive oil producers use glass decoration to express terroir and heritage. Sublimation strategies for dark glass, durability and small editions.</description><pubDate>Tue, 20 Jan 2026 00:00:00 GMT</pubDate></item><item><title>Preparing Print-Ready Files for Sublimation</title><link>https://www.atiu.it/newsroom/print-ready-files-sublimation/</link><guid isPermaLink="true">https://www.atiu.it/newsroom/print-ready-files-sublimation/</guid><description>How to prepare print-ready artwork for sublimation on glass: file formats, CMYK, 300 dpi input to 1200 dpi output, 3D bottle templates and seam placement.</description><pubDate>Mon, 28 Jul 2025 00:00:00 GMT</pubDate></item><item><title>Behind the Scene of 360° Digital Sublimation</title><link>https://www.atiu.it/newsroom/behind-scene-360-sublimation/</link><guid isPermaLink="true">https://www.atiu.it/newsroom/behind-scene-360-sublimation/</guid><description>Walk ATIU&apos;s production line in Verona: glass arrival, priming, 360° digital sublimation below 180°C, inspection against the approved sample, and packing.</description><pubDate>Mon, 21 Jul 2025 00:00:00 GMT</pubDate></item><item><title>AI Can Imagine Any Bottle. Far Less Can Build It</title><link>https://www.atiu.it/newsroom/ai-meets-glass-packaging/</link><guid isPermaLink="true">https://www.atiu.it/newsroom/ai-meets-glass-packaging/</guid><description>AI now designs full-surface bottle artwork in an afternoon. Full-body digital sublimation is built for AI-speed briefs — from render to finished glass bottle.</description><pubDate>Mon, 07 Jul 2025 00:00:00 GMT</pubDate></item><item><title>Sustainable Glass Bottle Decoration: Why Sublimation on Glass Is the Better Way</title><link>https://www.atiu.it/newsroom/atiu-less-is-more-sustainability/</link><guid isPermaLink="true">https://www.atiu.it/newsroom/atiu-less-is-more-sustainability/</guid><description>Sublimation on glass is the sustainable way to decorate premium bottles: no solvents, waterborne coating and inks, low-temperature curing, one-step decoration, and glass that stays recyclable.</description><pubDate>Fri, 27 Dec 2024 00:00:00 GMT</pubDate></item></channel></rss>