Bvlgari Le Gemme Tygar × Refik Anadol
Two materials. Two shapes. One unbroken artwork.
Bvlgari chose Refik Anadol to create the visual identity of Le Gemme Tygar. The result is not a label on a bottle. It is a work of digital art that happens to contain a fragrance.
Anadol is one of the most recognised digital artists working today. His large-scale installations have been shown at MoMA and sold at Christie's. For Le Gemme Tygar, his studio created an original artwork — fluid, iridescent, shifting — that became the entire visual language of the packaging. The perfume formula itself informed the colour palette.
The technical achievement
A Heinz-Glas glass flacon and a Meiyume zamac cap. Two completely different materials, shapes and weights. Two substrates with different thermal behaviour. Both needed to carry Anadol's artwork with absolute visual continuity — as if the decoration flowed uninterrupted from cap to body.
The iridescent appearance comes from a metallic soft-touch primer. It creates depth and luminosity that shifts with the angle of light, faithful to the artist's original digital compositions.
ATIU's sublimation unified both components into a single visual object. Colour transitions, depth, the interplay of light across Anadol's forms — preserved from screen to three-dimensional glass and zamac, without compromise.
Recognition
Le Gemme Tygar was born from the collaboration between Bvlgari, Heinz-Glas and Meiyume — with ATIU as the decoration partner. Awarded at Formes de Luxe Award 2025.
Source
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