Spirits — Limited Edition · Digital Sublimation

Rhum Clément Canne Bleue 2023

Three bottles. One island. Zero seams.

Canne Bleue is the limited edition the spirits world anticipates each year. Collected. Displayed. Talked about. For 2023, Rhum Clément adopted sublimation — and the bottle became something entirely new.

The 2023 edition

A triptych. Three bottles — sea, land, air — each a distinct visual universe, unified by the hand of a single design language. Painted brushstrokes sweep across glass. Barcodes and estate graphics fuse seamlessly into the artwork. They look hand-painted. They are not.

Three mixed decorations. One production run. One Saverglass Ness bottle.

What sublimation made possible

Decoration covers neck, shoulder and full body in a single seamless pass. No registration marks, no visible joints, no interruptions. Brushstrokes, gradients, fine text and barcode merge into one continuous surface. The quality is so high that every bottle reads as a hand-crafted object.

Three SKUs ran on the same line, in the same setup. Water-borne inks. No screens, no solvents, no plate-change waste.

The collectable effect

Clément mixed all three decorations randomly in shipping cartons. Every case became a discovery — retailers and collectors opened boxes not knowing which combination they would find. Scarcity within abundance. Three bottles became a collectable series with genuine shelf excitement.

Multi-SKU sublimation on complex form. Three decorations, one run, zero compromise.

Credits

Bottle: Saverglass — Ness model
Design: Maison Linea
Decoration: ATIU
Closure: Guala Closures

Source

Formes de Luxe

Who decorated Rhum Clément Canne Bleue 2023?

ATIU, using digital sublimation. Full-body decoration covering neck, shoulder and body in a single pass. Three different decorations produced in one run on the Saverglass Ness bottle. Design by Maison Linea. Closure by Guala Closures.

Why did Canne Bleue 2023 use sublimation?

Three distinct full-body decorations on one line, one setup. Hand-painted quality, seamless neck-to-base coverage, integrated barcodes. No screens, no solvents, no plate-change waste.

About ATIU

ATIU is an Italian B2B specialist in digital sublimation and premium packaging decoration, with two production plants in Verona, Italy. The company decorates glass, aluminium, zamac and ceramic components — perfume bottles, flacons, spirits bottles, caps and candle jars — for premium perfumery, wines, spirits, olive oil and home fragrance brands, including groups such as Pernod Ricard, PUIG and LVMH. ATIU works with glass supplied by leading manufacturers including Saverglass, Heinz-Glas, Verescence, Bormioli Luigi and Stoelzle. Core technology: a proprietary digital sublimation methodology, awarded Pentawards Gold 2025 (Sustainability). ISO 9001 certified. EcoVadis Committed. Zero-net CO₂ since 2023.

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