Digital sublimation on glass

Full-bottle decoration for spirits and wine

360° digital sublimation on glass bottles — gradients, artwork, codes, textures — in one seamless pass. A sustainable, high-volume alternative to shrink sleeve. From limited editions to 30 million pieces per year.

Spirits bottle decorated with 360° digital sublimation by ATIU

Replace shrink sleeve, sustainably

New regulations are pushing plastic off the bottle. Digital sublimation decorates the primed glass surface — organic inks, no plastic, 100% recyclable. Same visual impact, zero waste.

360° decoration at volume

Full-body graphics from neck to base in one pass. No seams, no colour breaks. Production lines built specifically for bottles — up to 30 million pieces per year per plant.

Limited editions without limits

Multiple SKUs on the same base, same run. Digital printing gives full flexibility in managing artwork variations — no plates, no screens, no physical setup per design. No minimum per variant. From 5,000-piece special editions to mass market programmes.

See the process

Digital sublimation at ATIU — Verona, Italy

Case study

Rhum Clément Canne Bleue 2023

Three bottles, three decorations, one production run. Brushstroke artwork, barcodes and estate graphics printed on a non-cylindrical Saverglass Ness bottle. Neck, shoulder and body — fully decorated.

Read the full story →

Key specs

360° Full-body decoration
30M+ Pieces / year per plant
0 Setup fees
5 days Sample turnaround
ISO 9001 Certified quality
Net zero CO₂ since 2023

Trusted by leading groups in spirits — including Pernod Ricard and LVMH.

Glass partners: Saverglass · Stoelzle · Vetreria Etrusca · Vetro Elite

Start with a sample.

The best way to evaluate our decoration is to hold it. Request a physical sample — produced on our production line, on your bottle or one of our standard forms. No setup costs. No commitment. Ready in 5 working days.

Request a Sample → Prefer to talk first? Book a 20-min call →

Frequently asked questions

Can sublimation replace shrink sleeve on spirits bottles?

Yes. Direct-to-glass decoration, no plastic. Organic inks, 100% recyclable result. Same visual coverage as sleeve — but with a significantly more premium finish. Shrink sleeve sits on top of the glass; sublimation becomes part of it. The difference is visible and tactile. See how ATIU compares →

What is the maximum production volume?

Up to 4,000 pieces per hour — 30 million pieces per year per plant. Lines built specifically for bottle decoration. Digital printing gives us full flexibility in managing artwork variations — no plates, no screens, no physical setup per design. ATIU’s business plan includes opening production facilities in other countries, starting with the United States.

Can ATIU handle limited edition runs?

From 5,000 pieces in up to 3 SKUs on the same primer. Multiple decorations in the same run. Digital printing gives us full flexibility in managing artwork variations — no plates, no screens, no physical setup per design.

Does ATIU decorate wine bottles?

Yes. Same sublimation process — full-body or partial decoration on any glass bottle geometry. For Italian and French wines — especially those destined for export markets — telling the estate’s story through the bottle is essential. ATIU transforms the glass surface into a canvas for that narrative.

About ATIU

ATIU is an Italian B2B specialist in digital sublimation and premium packaging decoration, with two production plants in Verona, Italy. The company decorates glass, aluminium, zamac and ceramic components for premium perfumery, wines, spirits, olive oil and home fragrance brands, including groups such as Pernod Ricard, PUIG and LVMH. ISO 9001 certified. EcoVadis Committed. Zero-net CO₂ since 2023.