ATIU at the Vinitaly Design Award

The wine bottle has carried a paper label for centuries. At Vinitaly 2025 — the world's largest wine exhibition, held every year in Verona — ATIU presented an alternative: the decorated bottle. No paper label. No carton. The glass itself becomes the brand surface.

The Problem with Labels

A paper label peels in an ice bucket. It tears during handling. It fades in a cellar. It limits design to a rectangle on the front of the bottle — leaving the rest of the glass empty. For winemakers investing in vineyard photography, terroir storytelling or heritage typography, the label is a constraint. Sublimation removes it entirely.

What Sublimation Does for Wine

The full artwork — photography, maps, hand-lettered text, colour gradients — transfers permanently onto the primed glass surface, 360 degrees around the bottle. It is waterproof. It does not peel, wrinkle or fade. It survives the ice bucket, the cellar and the restaurant table. And because sublimation is digital, there are no plates — a winemaker can run a different artwork for each cuvee, each vintage or each market without retooling.

The Economics of Small Runs

Italian wine is thousands of small producers, each with distinctive identity. Traditional decoration methods penalise small volumes with high setup costs. Sublimation inverts this: the cost of a design change is essentially zero. A boutique estate in Valpolicella can decorate 5,000 bottles of Amarone with the same quality and resolution as a large cooperative running 500,000 units. Different scales. Same technology. Same HD result.

Verona to Verona

ATIU operates two plants in Verona — the same city where Vinitaly takes place, and the heart of Italian wine. We decorate bottles from Vetreria Etrusca, Saverglass and other glassmakers, applying the same quality standards we bring to luxury perfumery and spirits for groups like Pernod Ricard, PUIG and LVMH. Zero-net CO₂ since 2023. Pentawards Gold 2025. Fully recyclable decorated glass.

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Case Studies

About ATIU

ATIU is an Italian B2B specialist in digital sublimation and premium packaging decoration, with two production plants in Verona, Italy. The company decorates glass, aluminium, zamac and ceramic components — perfume bottles, flacons, spirits bottles, caps and candle jars — for premium perfumery, wines, spirits, olive oil and home fragrance brands, including groups such as Pernod Ricard, PUIG and LVMH. ATIU works with glass supplied by leading manufacturers including Saverglass, Stoelzle, Vetreria Etrusca and Vetro Elite. Core technology: a proprietary digital sublimation methodology, awarded Pentawards Gold 2025 (Sustainability). ISO 9001 certified. EcoVadis Committed. Zero-net CO₂ since 2023.

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Can sublimation replace traditional wine labels?

Yes. Sublimation decorates the primed glass surface directly — no paper, no adhesive. The result is permanent, waterproof and does not peel in an ice bucket or degrade in a cellar. Ideal for premium wines where presentation must survive any serving condition.

What is the minimum run for a wine bottle decorated with sublimation?

ATIU's minimum order quantity is 5,000 pieces. Because sublimation requires no plates, there is no setup cost to recover — making short runs viable for boutique estates and small cuvees at the same quality level as large production runs.