ATIU Voices.
We hand the microphone to the people who design bottles.
ATIU Voices is the interview series by ATIU, the Italian glass decoration company in Verona. Five questions to the design agencies and creative directors we work with: who they are, why packaging matters in their industry, the brief that "couldn't be done", what changed once it was done, and one piece of advice for anyone designing a bottle.
The best projects start with someone who arrives with an idea that doesn't fit the standard process, and pushes us to find a way anyway. Voices is where they tell that story in their own words.
The editions
Five questions, always the same
Every Voice answers the same five questions, so the editions can be read side by side: Who are you and what do you do? Why does packaging matter in your industry? What did you ask for that "couldn't be done"? What changed after it was done? One piece of advice for someone designing a bottle? The answers are theirs. We only add the context of the projects we made together.
Who we invite
Design agencies, creative directors and brand teams who have designed on glass with ATIU: spirits limited editions, perfume flacons, home fragrance. If you have a bottle story you would like to tell, get in touch.
Read ATIU Voices N°01 — Nude Brand Creation, browse the Newsroom, or see Creative Minds, our pages for designers.