Barbancourt: two celebrations, one soul
The 160th Anniversary and Liberté Libète editions — designed by Maison Linea, decorated by ATIU.
Two limited editions for Rhum Barbancourt — the 160th Anniversary and Liberté (2024) — designed by Maison Linea and decorated by ATIU in Verona: 360° digital sublimation on a metallic primer, with no plastic added to the glass.
Rhum Barbancourt has been distilling the soul of Haiti since 1862 — one of the Caribbean's most storied rum houses, and for Haitians something closer to a national emblem than a brand. When a house like that celebrates, the bottle cannot just carry a commemorative label. It has to carry the celebration.
Two limited editions, two anniversaries, one creative partnership. The concept and design came from Maison Linea, the Cognac studio behind Barbancourt's "L'âme d'Haïti" brand repositioning. The decoration — full-body, 360°, base to neck — was produced by ATIU in Verona, on a metallic primer, with no plastic added to the glass. Two very different stories, told on the same foundation.
160th Anniversary (2022): the whole bottle tells the distillery
For the house's 160th year, the design uses the entire surface of the bottle to tell where the rum comes from. Fine gold drawings of the distillery — its stills, barrels, cane and hands at work — wrap the deep blue body without interruption, dissolving into a liquid metallic dégradé at the base. It reads like an engraved storybook of the place itself: turn the bottle and the story continues, because there is no back side. That is what full-body decoration is for — a narrative with no edges.
Liberté Libète (2024): a flag in sequins
The second edition marks 220 years of Haitian independence (1804–2024). Maison Linea's concept recreates the Haitian flag as a festival of sequins — inspired by the Drapo Vodou, the hand-beaded ceremonial flags of Haitian craft tradition. On the bottle, the sequin field is decoration, not appliqué: every paillette is part of the artwork itself, fused into the surface, with the metallic primer beneath catching the light through each one. The result is intensely shimmery and three-dimensional — a bottle that moves like fabric when it turns, celebrating liberty the way Haiti celebrates: in colour, and out loud.
The shared foundation
Both editions stand on the same technical choices. A metallic primer under the artwork — the layer that gives the 160th its engraved-gold depth and the Liberté its sequin light, because sublimation inks behave like printing inks and the metal comes from the layer beneath. Full 360° coverage with no seam and no safe zone. And no plastic added to the glass: no sleeve, no label film — the bottle recycles as glass. Same equipment and same settings from sample to production run, as with Rhum Clément's Canne Bleue — another Caribbean icon designed by Maison Linea and decorated in Verona — sublimely, in every sense of the word.
See how digital sublimation works, explore the primer families, or request a mock-up on your own bottle.